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SEARCH NEWS - APRIL 2015
Web Strategies Search News is your monthly source to keep you up to date on the latest trends in digital marketing and related matters.
|Facebook remains by far the most popular social media site. While its growth has slowed, the level of user engagement with the platform has increased.|
|For the first time, more than half of all online adults 65 and older (56%) use Facebook. This represents 31% of all seniors.|
|Overall, 71% of internet users are on Facebook, a proportion that represents no change from August 2013.|
|52% of online adults use multiple social media sites. Facebook acts as “home base”—it remains the most popular site for those who only use one, and has significant overlap with other platforms.|
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